Puma Swede

Sweden has given the world flat-pack furniture, sensible cars and an impressive commitment to minimalist design. Then there's Puma Swede, who appears to have missed the national meeting about restraint. With her towering blonde glamour, enhanced figure and flamboyant personality, Puma has long represented a gloriously extravagant alternative to Scandinavian understatement.

Puma's appeal extends beyond her distinctive appearance. Her public persona has frequently embraced humour and self-awareness, qualities that suit the bimbo aesthetic particularly well. Rather than treating her exaggerated glamour as something requiring explanation, she makes it part of the entertainment. That combination of confidence, personality and memorable styling earns her a comfortable position in our top five.